An idea’s creative expression can be a business asset with immense value. Creative expression contains valuable rights, such as the right to reproduce, display or perform, or create new works that are based on the original. Negotiating such rights and royalty rates and drafting or reviewing copyright license agreements to cover them are just some of the ways that an intellectual property attorney can increase the economic value of such creative assets.
Without secure legal protection, creative expression can easily be lost or stolen. And without careful development, those assets can prompt expensive claims by competitors that may be fatal to your company. Working with an intellectual property lawyer early in the creative process can help avoid expensive copyright and trademark infringement issues that may arise later.